What exactly is yourfans SmartWidget Builder and why would I need it?
SmartWidgets help to convert untargeted Traffic into targeted Traffic and convert Traffic into leads. Through SmartWidgets the conversion rate of any existing website or landing page can be increased. As SmartWidgets can be A/B tested and analysed it is possible to run experiments and test which headlines, offers and call to actions bring the best results.
Therefore the value of traffic is increased and the conversion rate of websites is increasing. By increasing the overall conversion rate of a website or landing page the Marketing ROI can be increased.-
You can setup Widgets on your website for listbuilding, leadgeneration and traffic redirection within 10 minutes using a visual editor. It helps to convert Website traffic into leads.
Through the integration with other platforms and marketing automation tools complete marketing-funnels can be built without technical and design skills!
Detailed visibility control features, as well as flexible layout capabilites enable you to add an interactive layer to any website and control your visitors attention and influence the user behaviour.
What you can do with the yourfans SmartWidget Builder
Conversion Optimization: Use widgets to get more people interact with your website. Convert traffic into leads. Installing widgets on a website increases conversion rates. Increasing the conversion rate of the widget itself increases the increase.
Listbuilding: Generate leads to build an e-mail list.
Lead generation: Generate leads from from your website.
(Sell Products: Use Fastspring to implement Checkout experiences and sell products or subscriptions over the internet.)
Distribute Mobile Apps, Catalogues etc.
Mobile App Distribution
Virtual Egg Hunt (display eggs in certain pages and make them open a sweepstake)
Virtual Christmas calendar (1 widget per day)
Increase visibility of main Call to Action
Run promotions and contests
Drive people to certain pages (upgrade blog traffic to sales page traffic, send people to offer landing pages etc.)
What is the value of widgets?
Every visitor of your page has a certain value: the overall, average value would be :
Total revenue / total number of visitors = revenue per visitor.
Since the revenue is generated only by a certain amount of people, lets say 5% conversion rate, you can also use the average bill per client:
Total revenue / total number of clients = revenue per client.
SmartWidgets can help you to increase the revenue per client as more visitors can be pushed into your sales funnel and more visitors will take action on your website.
You can now think of a concept for different segments of your visitors and make custom offers to that segment. For example you have a blog entry featuring jeans, then you can add a voucher-widget with an offer to purchase jeans and enter the e-mail address to get that voucher. This interaction means you get a lead, which is more likely to purchase your jeans and which you can add to your sales funnel / marketing automation system.
If you increase the total number of purchases by getting more people to interact with your pages, enter their e-mail and thus enter your sales funnel, you will be able to increase the number of visitors that turn into clients. This will increase your revenue per visitor and your number of total clients.
Now, the SmartWidget system is designed to optimize the conversion of visitors into leads and clients. You can target different segments of your visitors with messages that fit the context of the page and adjusts to the behaviour of the user.
Optimize the value of your visitors
Because every impression, interaction and leads are being tracked and you can run A/B tests on widgets you will be able to optimize the number of leads and clients that you get from your website. In that way the SmartWidget System will help you to increase the total number of clients and the average revenue per visitor.
More Market Share: With the average revenue per visitor increased, now you can also spend more for traffic, which means you can bid higher on Facebook and AdWords and get more market Share.
How much value do I get for my particular project?
To calculate how much value you can generate using SmartWidgets on your website, we have created a calculator, which gives you an estimation of what you can achieve.
I found a free Plug-In that creates a modal on my site, why shall I use this system?
We are not talking about one Widget or one modal. Indeed, that you can do quite simple. You don’t even need a plug-in for that. There are snippets on the web, that will do that job.
The problem is: You cannot control the visibility of that widget. It will be shown all the time to every visitor, so it becomes very nasty and rather is annoying your visitors. Also it is very tricky to get insights how many people saw it and how many have clicked. Finally you won’t be sure that it works on all devices, you cannot add a form and connect that form to other softwares to push these leads into your sales-funnel.
The point is, making ONE static modal is simple. Making a marketing-system that actually converts visitors into your sales-funnel and increasing this number of users by applying performance marketing methods such as analytics an a/b testing becomes impossible without a proper technical solution, that let’s you focus on the strategies, insights and takes away the frustration from the creation of user experiences and let’s you do this without IT people.
What does it take to replace this system?
Development cost of such a widget-system, even for static usage on one page, are very high (> 50.000 €). You can make static widgets cheaper, by using some scripts from the web, but they don’t have statistics, a/b testing, forms, lead processing etc.